Selected work

Different problems require different tools.

The output changes, but the approach stays the same: understand the situation, clarify what isn’t working, and build what fits.

What I do professionally

From understanding the process to helping the change actually stick.

Most of my corporate work is confidential, so here’s the clearest version of where I contribute.

I work where finance, operations, controls, and technology overlap. Read: Every Organization Is a Puzzle ↗
01
UnderstandMap the process

See how people, systems, information, and controls connect.

02
DiagnoseFind friction and risk

Identify duplication, gaps, bottlenecks, and unclear ownership.

03
RedesignImprove the workflow

Simplify the process and decide what should change.

04
BuildImprove systems and reporting

Translate the design into requirements, automation, and useful information.

05
AdoptSupport the change

Help teams test, launch, understand, and use the new way of working.

Independent projects

Projects I’ve taken from strategy to launch.

Full engagements where I could move from an unclear question through strategy, design, and implementation.

CE Academy · 2021–2022

Helping a specialized school explain what made it different.

CE Academy had an established mission, but its brand and website did not clearly explain its approach to prospective families.

StrategyCustomer journeyUX/UIWebflow
View case study ↗
How do you explain a school that doesn’t fit the traditional model?
UnderstandClarifyBuild

Kene Pro · 2023

Defining a company before designing its website.

Kene Pro had no digital presence and no simple way to explain where it fit within utility infrastructure.

ResearchPositioningCopyWebflow
View case study ↗
Sales?Construction?Consulting? What are we?
Utility infrastructure consulting

Have an interesting problem?

Let’s make sense of it.

Start a conversation ↗